The name Stena Line has a special place in the history of Swedish business. Just like H&M and IKEA, Stena Line emerged on the post-war domestic market to later become an international leader in its field. Every year, over 8 million customers use Stena Line´s ferry services. The company carries around 1.2 million cars, 17,000 buses and 1,1 million trucks on over 30,000 crossings. If you put al of these vehicles in a queue it would stretch from the head office in Gothenburg to Darwin in Australia – and back again! In these book we describe the way a special spirit has developed to help the company achieve its remarkable success and give Stena Line a unique position of strength to face the future challanges on the ferry business.
Author: Klas Brogren, Anders Bergenek, Rickard Sahlsten
Language: Engelska
No. of pages: 440
Publishing year: 2012
ISBN: 978-91-86687-23-6
Hard cover
The book is also available in Swedish.